Tuesday 18 April 2017

The Branded Metro Stations

The striking colours and big hoardings at our Metro stations are surely a different site from what we would expect at a metro rail station in India
It began with the privately operated Rapid Metro Gurgaon bringing in the concept of branding rights to corporates for each station and adding the extra jazz to the scenery of the city's Metro Stations apart from the additional revenues for them.


Rapid Metro stations began with the christening done as Vodafone Belvedere Towers Station, IndusInd CyberCity Station and the Micromax Moulsari Avenue.

Micromax Moulsari Avenue
Vodafone Belvedere Towers
IndusInd Cybercity
The branding trend spilled over in the city to the Yellow Line of the Metro Line. 
Apart from the Large Billboards and Concept looks to the stations, the bright colour schemes at few surely catch up your vision from a distance.
HUDA City Centre has recently become HTC Huda City Centre; IFFCO Station now is Honda 2-wheelers IFFCO Chowk, MG Road became SyskaLED MG Road,  Sikanderpur is Bank of Baroda Sikanderpur,  Guru Dronacharya is Indigo Guru Dronacharya.






The branding trend is not unique to our city metro. Many cities across the globe follow the concept of naming the stations with specific brands for a permanent basic.
But here we are yet to witness if this is a permanent nomenclature or we will see transition of branding across the stations.

We are also yet to see any particular ownership from brands come in for the newly operational Rapid Metro line Gurgaon South extension on the Golf course road. Lets see what novelty will that bring to the town !